Battelle on Apple
I'm not the only one who's questioning Apple's ability to stay relevant.
Not only has Apple taken a major hit from both observers and the FCC for its hamhanded rejection of Google's iPhone application (among others), the company's ongoing refusal to engage in a dialog with its customers (no Twitter account, no participation in industry conferences) is starting to wear thin. http://battellemedia.com/archives/004975.php
Comments (2)
1. They are pretty much worthless now that we can communicate on the internet
2. Usually they are just for networking, and very unproductive
3. They cost lots of money to attend
Now, if Apple can avoid these expenses (think about the manpower needed here), I think that's the smart thing for a company to do. Look at their latest earnings, Apple is still doing well. No layoffs, no cutbacks.
For 6 years I attended the NAB conference in Vegas. I loved it. But wow, was it a huge waste of time and money for Apple. I fully supported them not going.
As for Twitter... ok, i guess it couldn't really *hurt* to be on twitter. They wouldn't have conversations with users, but at least could make announcements, post links.
But again, I appreciated that Apple separates itself from Twitter and other "hot" web technologies. It's what allows them to build products with larger appeal.
I think we just come from two different perspectives. I think
interacting with and communicating with your customers is a good thing
regardless of if that's at a conference over beers on Twitter, a blog
or any other two way communication tool.
I also think that most people want that as well and for a time it was
"cool" that Apple didn't. But not anymore.
That's just my opinion, time will tell.
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