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    Could Companies Shun the Big SocNets and Build Thier Own?

    4-5 years ago everyone wanted to build their own social network. Bad idea. Go where your customers are right? Mike makes an interesting case for a move back to building your own. Interesting. 

    If you think about it as network content begins to flow back and forth and some services allow you to post updayes to multiple site at once, in some cases it may work. 

    Food for thought. 

    "Yeah, everyone wants some sort of community strategy these days, but as marketing folks hit hard brick walls with the social networking cos and the big box software providers, the temptation to roll-your-own community creeps back into the mix. This is why projects like that which my colleague Nick shared today, may in fact be indicative of a early shift in thinking and spending. We’ll see…."


    http://feedproxy.google.com/~r/MediaGuerrilla/~3/2z_fwiSO4wg/

    Sent from my brain telepathically. 

    • 31 July 2009
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  • Tac Anderson's Posterous

    Post-Social. Futurist.
    Digital anthropologist.
    Gen X. Geek.
    Expat from Seattle, living in London.
    Husband of Jen. Father of 3.

    This is a collection of notes, thoughts and pics that I've created, collected and then scattered across the Web.

    Find me:
    Twitter: @tacanderson
    New Comm Biz
    /tacanderson

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  • About Tac Anderson

    Post-Social. Futurist.
    Digital anthropologist.
    Gen X. Geek.
    Expat from Seattle, living in London.
    Husband of Jen. Father of 3.

    This is a collection of notes, thoughts and pics that I've created, collected and then scattered across the Web.

    Find me:
    Twitter: @tacanderson
    New Comm Biz
    /tacanderson

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