The Web version of my junk drawer
Today we met with the professors at the University of Johannesburg's Strategic Communications Department. We had a great discussion about the industry of integrated communications and how to prepare students for the job market.
One of the pieces of advice our SVP of EMEA, Chris Talago gave them was to encourage them to have be passionate not just about marketing communications but to find an industry you're passionate about, It would suck to be passionate about nonprofits and be stuck in tech or the other way. And of course that experience matters as much as your degree.
The challenge that UJ has isn't just trying to stay on top of the industry, which is something every university in America also struggles with, UJ has the added challenge that not all of their students have access to the Internet away from school. That sure makes teaching digital communications that much tougher.But its still essential because when they hit the work force they'll have to be able to use these tools.And while Africa has very low Internet penetration that will change and as it does people will be starting off in a Web 2.0 World not ramping up from a 1.0 World the way we did.
Course work, class projects and internships become even more important.
This was one in a series of posts about my trip to Joburg South Africa. You can see all of those posts under the tag: Joburg.
Post-Social. Futurist.
Digital anthropologist.
Gen X. Geek.
Expat from Seattle, living in London.
Husband of Jen. Father of 3.
This is a collection of notes, thoughts and pics that I've created, collected and then scattered across the Web.
Find me:
Twitter: @tacanderson
New Comm Biz
/tacanderson
Post-Social. Futurist.
Digital anthropologist.
Gen X. Geek.
Expat from Seattle, living in London.
Husband of Jen. Father of 3.
This is a collection of notes, thoughts and pics that I've created, collected and then scattered across the Web.
Find me:
Twitter: @tacanderson
New Comm Biz
/tacanderson
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