
Dear readers,
I'm sorry that if you follow my on one of my blogs or one of the social networks you are part of my continuous experiments. I am constantly testing how people react to the posts I write on New Com Biz, Wall Notes or /tacanderson. I experiment between the New Comm Biz Facebook page and the New Comm Biz Twitter account. I also test those reactions against my own Twitter account. I use new services like Timely and Buffer to see how posting different posts get different reactions. And I use services like Lijit and PostRank to measure the effectiveness of each site and post.
But that's what I do. That's how I make my living. Aside from the occasional Amazon affiliate link, I don't run ads on any of my sites. But, as I always do, I promise to share what I learn with you and I hope that makes up for being part of my test subjects.
Even this post will be cross posted across all three of my sites so I can apologize to everyone and I'll end up looking at the stats and performance of each of those. I'm sorry, I can't help myself.
If there's anything I do that you find annoying, please let me know. I can't promise I'll stop but I do want to know and I'll always take your feedback into consideration.
Cheers,
Tac
With so many places to find Tac Anderson across the Web I put together this handy once stop place.
Who am I? I consider myself a Digital Anthropologist and Futurist. I'm usually employed as a Communications Strategist. I'm a total business model junkie and love business disruption. That's usually where you'll find me. Other than that, I'm the husband of Jen, father of 3 and a Gen Xer into indie rock, mountain biking and snowboarding. For my brief professional history check out The Horse That Brought Me Here.
Twitter I share lots of links and thoughts on social media.
Facebook Fewer links lots of pictures.
LinkedIn Mostly a digital resume and work rolodex.
And then there are my blogs:
New Comm Biz I blog about marketing, technology, journalism, mobile, business models, startups, and any related trends or anything I find mildly interesting. I also share a lot of thoughts on New Comm Biz Lite, the Tumblr version of my blog. What you’ll get here is our views, our opinions and things we find interesting. You might find it interesting as well. Or you might not. Whatever.
While I may, from time to time, write and tweet about the work I do at Waggener Edstrom the commentary is only my opinion and should be taken as such. Disclaimer: If it’s even vaguely technology related I represent someone who has an interest in that field. See my disclosures.
Tac Anderson is my Posterous site. This is a collection of notes, thoughts and pics that I've created, collected and then scattered across the Web. It is mostly personal stuff.
Other than finish a presentation for the WaggEd board and refereeing my sons soccer game, my plans for the weekend include:
Setting up our home media server
Updating
my and
my wife's WordPress blogs
Setting up my
Tumblr music blog with it's own domain
Playing around with
this Posterous' themeing
Changing out the theme on
HyperBored And research better hosting options since I'm not thrilled with mine. Don't hate it just don't love it.
Social media has been my primary job for 5 years. Granted those first few years it was alot more trying to sell people social so I could then do it but each year the work continues to increase. I'm now at the point where 8-10 hours each day is nothing but putting together social media strategies or implementing those strategies. Part of me thinks I have no reason to complain because I have everything I ever wanted. But there are a few things I didn't count on.
Not being able to tell anyone:
I get to work on some amazing projects with some amazing clients and I can't tell you about it. That's hard for me. But some of it is of strategic advantage to my clients and some of it just hasn't rolled out yet. I promise to share what I can.
Watching the fringe go main stream:
I've blogged about this before but every trend starts at the fringe and as it gains main stream acceptance it becomes watered down. When you join a trend on the fringe it can be painful to watch it go main stream.
Staying grounded:
I've blogged about this before to but when you live, eat and breathe this stuff you sometimes loose the ability (or interest) in talking about anything else. Dr's suffer from this as well, they become so specialized in what they do that they can't carry on conversations with non Dr's.
Knowing that it's all going to end:
Eventually social will just ne the way things are. In a few years I doubt we'll have social media specialists anymore. When that happens I wonder what a lot of us will do? Some have always been marketing or digital focused and they'll stay that way. Others will always be looking for the next big thing. I don't know what I'll do, I really don't.
What about you? What do you find the hardest part of working in this space?
I'm off to a good start. I got 0 feeds (for now) and my work inbox is (all but) empty and I've already posted a couple of posts on my regular blog. Let's see how long I can stay ahead of things.
When I first set up this account 6 months ago I had no idea what to do with it. I'd heard of Posterous but didn't need another blog. Then Zemanta started working with Gmail and I had 3 toys in one to playh with. Then I started adding Google Alerts to the mix and I had some fun but it was pretty pointless.
Then Posterous expanded their service to act as a Web CMS for (almost) all of your sites/services and things got interesting. Some people walked away from their blogs all together some of us realized that life streaming could be a place to keep all our thoughts.
I never expected this to become much. I still don't know that it will but none the less it is evolving. Don't know if anyone's listening but if you are, thanks.
As I get ready to call it a day and I reflect back on all the content I created (I'm sure I'll have several less subscribers tomorrow), I'm struck by the importance of workflow.
People think that 2 or 3 blog posts is hard. It's really not. I didn't create that much new content that I wasn't going to create anyway. What you read today was content from emails, social bookmarking and tweets. What was original content was expanded thoughts building off of that content or heated, in the moment thoughts as I discovered something new or thought provoking.
I've also posted using multiple tools. I've used Windows Live Writer and Scribefire, both with the Zemanta plugin. I've posted text, pictures and audio. I've used the WordPress blog interface, Diigo and Gmail via Posterous (right now I'm writing on my iTouch in Gmail). In addition to the content you see here there were also posts to the Studio D WaggEd blog, posts on Posterous that didn't make it hear and a post to my Tumblr blog. Plus I have 3 posts already for tomorrow. And I did all this with a full day of client meetings and still
getting deliverables done on time.
I do all this not because I think you are all that interested in my every thought (actually I think I over did it today) but because I know that other than strategic thinking the ability to create and distribute targeted, real time content will be marketers #1 most needed skillset. #2 is the ability to teach that to others. And the only way to do that is to know the tools and they aren't word processors and presentation decks.
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NewCommBiz
Blog // Recent Blog Entries // enterprise 2.0 ...
NewCommBiz. Return To Blog Listing. This a personal blog where I
write about New Media, Communication, Business and other various learnings.
...
Ah yes, BlogCatalog. One of the many
services I signed up forever ago, never figured out how to use and still don't
get the value of. Should probably delete account but maybe will wait to see if
it ever gets interesting.
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