To be able to focus is a great virtue if you are a watch repairman, a brain surgeon, or a chess player. But the last thing you need to do when you deal with uncertainty is to “focus” (you should tell uncertainty to focus, not us). This “focus” makes you a sucker.
I'm currently reading The Black Swan: The Impact of the Highly Improbable: With a new section: "On Robustness and Fragility"
and loving it. I think I've highlighted more things in this book than I have any other Kindle book. I'll have a full write up on it later on New Comm Biz but this quote explained my professional career better than most.
I deal in the uncertain. If you're familiar with the concepts behind The Black Swan, my job is to spot Black Swans (market changing/making opportunities) and develop strategies to get the most out of them. To date, that's mostly been in social media and digital marketing, so I tell people I work in marketing, but that doesn't really cover it.
I think it's why I hate job titles, professional development goals and setting performance metrics. How am I supposed to tell a manager what my outcomes will be next year when we don't even know what I'll be doing by the end of the year?
While most people's job is to focus, my job is to not focus.