/tacanderson

Social media has been my primary job for 5 years. Granted those first few years it was alot more trying to sell people social so I could then do it but each year the work continues to increase. I'm now at the point where 8-10 hours each day is nothing but putting together social media strategies or implementing those strategies. Part of me thinks I have no reason to complain because I have everything I ever wanted. But there are a few things I didn't count on.
 
Not being able to tell anyone:
I get to work on some amazing projects with some amazing clients and I can't tell you about it. That's hard for me. But some of it is of strategic advantage to my clients and some of it just hasn't rolled out yet. I promise to share what I can.
 
Watching the fringe go main stream:
I've blogged about this before but every trend starts at the fringe and as it gains main stream acceptance it becomes watered down. When you join a trend on the fringe it can be painful to watch it go main stream.
 
Staying grounded:
I've blogged about this before to but when you live, eat and breathe this stuff you sometimes loose the ability (or interest) in talking about anything else. Dr's suffer from this as well, they become so specialized in what they do that they can't carry on conversations with non Dr's.
 
Knowing that it's all going to end:
Eventually social will just ne the way things are. In a few years I doubt we'll have social media specialists anymore. When that happens I wonder what a lot of us will do? Some have always been marketing or digital focused and they'll stay that way. Others will always be looking for the next big thing. I don't know what I'll do, I really don't.
 
What about you? What do you find the hardest part of working in this space?