Why your PR efforts are killing your PR efforts.
Of course this only works when you have something news worthy.
From the Open Forums blog:
Built-In Curiosity: How to Mind a Gap"Soman and Menon concluded that while some information is needed to draw people in, if you give too many details and specifics they turn their attention elsewhere. They offered up a three-point strategy for the best way to stimulate interest:
Arouse curiosity by demonstrating a moderate gap in the observer’s knowledge.
Provide just enough information to make them want to resolve their curiosity.
Give them time to try to resolve their curiosity on their own."
Sent from my iPhone via the Byline app. That's why the links messed up.
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